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The Sizzler brand is best known for its delectable steaks and perfect portions per plate. However, not many people know the restaurant for its history or its other tasty menu items. Read on to find out how Sizzler was started and how it has grown to become the big restaurant it is today.
Sizzler is a restaurant chain. It was founded as a steakhouse by a couple; Helen and Del Johnson. The couple founded the restaurant chain in 1958 in Culver City, California.
The restaurant was not always known as Sizzler. The first name it operated under was Del's Sizzler Family Steak House. However, perhaps due to marketing needs and changing times, the restaurant's name was later shortened to Sizzler as is currently the case.
The restaurant began its operations by offering mainly steak and steak dinner. The intention of the founders was to create a restaurant chain that provided good meals but at lower prices akin to those offered at fast food restaurants. Initially, things went so well. The restaurant increased its locations and business was booming. However, competition from newer steakhouses and the restaurant's decision to lower the quality of its side options so as to drive its patrons to buy more steak affected the chain badly. As the years passed, business became so bad for the restaurant that it had to declare bankruptcy. This was in 1996. It closed down over 60 percent of its locations and begun restructuring.
The restaurant exited bankruptcy in 1997 and started effecting changes including the improvement of the quality of food served at its locations. The restaurant then initiated a massive image-overhaul program in 2002. The program made it more family-friendly and increased its menu items significantly.
Sizzler is now owned by a group of investors under the Sizzler USA group. The restaurant chain has 270 locations in the United States, and in multiple international destinations including Japan, China, South Korea, Thailand, and Puerto Rico.
The company makes millions of dollars in profit. Its exciting menu is part of the reason for this. The restaurant serves some juicy and flavorful steaks such as its famous TRI-TIP Sirloin that has been said by many reviewers to be one of the best hand-cut steaks ever. Apart from steaks the menu now also includes crispy shrimp, grilled salmon, fried chicken, ribs, bacon burgers, and sides including fries and coleslaw.
You will find it easy to pay for this restaurant's meals as they are affordably priced. You can also enjoy the restaurant's combo meals as they are cheaper compared to their single platters. Check out other ways to save at Sizzler in the sections below.
Sizzler policies may change from time to time. Anyway, as of now, the company does not deliver food. It also does not seem to allow for online ordering. However, there are delivery companies such as Uber Eats in the US and in other countries that may buy the food on your behalf and deliver it directly to your address. These delivery companies may have discounts for new customers.
Being a food restaurant, it is unlikely that this company may accept the return of food you may have ordered online through a third party service. However, it may be likely that you could be allowed to return food you have purchased if there is a clear and obvious error on your in-store order.
Sharing is caring. Submit A Coupon for Sizzler here.
There is a very good reason to believe that there are no sizzler coupon codes on the company's site. The reason is that various online databases reveal that the company has not offered any promo codes over the last couple of years. However, there are promotion codes and offers from elsewhere that you can use at your local Sizzler location. Make sure you print one and go with it to a Sizzler location near you to dine well for less.
Sizzler may not have coupon codes but you can still enjoy plenty of sizzling deals and freebies.
The number one way to save when dining at Sizzler is to ensure that you join the restaurant's eCLUB. As a new club member, you will receive the welcome gift of a free entrée. Not many other exciting restaurants have similar offers. The restaurant will also send you special offers every now and then to enable to eat a great steak, Malibu chicken, or shrimp for less than the actual cost.
Club members also receive the latest news about the restaurant including possible new locations or special deals available at the Sizzler restaurant nearest to them. Joining the eCLUB is free. However, you will have to at least be 18 years old to be a member.
Apart from the offers, you will receive as a member of Sizzler's eCLUB, you can also save money by checking out the combos available at the restaurant. The combos at the restaurant include Classic Steak Trio, Steak and Lobster, Steak and Jumbo Crispy Shrimp (6 pieces), Steak and Malibu Chicken, and Steak and Grilled Shrimp Skewers. Buying a combo instead of singular meals or smaller plates could save you money especially if you are dining out with a friend or a group of friends.
Sizzler was founded by a couple in Culver City, California, USA. The couple founded the restaurant in the year 1958. The restaurant started its operations by grilling and selling steak but at lower prices than what other restaurants offered at that time. The business proved to be successful. It then expanded steadily before it was faced by new competitors. The competitors offered the same kind of product at the same kind of price Sizzler did.
Sizzler decided to tweak its menu by adding a buffet to attract more customers. Although the customers came, Sizzler noticed that the customers were using the buffet as a meal and not as an appetizer. This reduced steak sales. To change the situation, Sizzler decided to degrade its buffet quality. This resulted in patrons abandoning the restaurant for other similar steakhouses. The restaurant chain lost so many patrons that it had to declare bankruptcy by 1996.
During the restructuring, the restaurant closed many locations. It then re-emerged from the restructuring and did a few things. It improved the quality of its food, increased its menu offerings, and rebranded to attract more customers. The restructuring has seemingly worked in the long term. The company makes some of the best steaks in California. It also operates in nearly 150 locations in Western and Southern United States.
Enjoy its exciting meals at a discount by subscribing to the online eCLUB. The club will send you free offers and promos, every now and then.
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